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Fix-N-Grow Legume Inoculant

For your customers who grow beans, limas, cowpeas, peanuts, peas, garden soybeans, and sweet peas, Fix-N-Grow garden inoculant is the right product, in the right package, at the right price, with the right promotional effort to make it sell.

1) The right product. Fix-N-Grow combines bacteria to fix nitrogen for beans, cowpeas, peas and soybeans. The old inoculant was only for beans and peas. Each 2.3-oz. Fix-N-Grow packet contains about 2 billion spores neatly suspended in peat granules to be sprinkled down a 40-ft furrow. Unlike the old inoculant with dusty, fine-ground peat and instructions to mix moistened seed with the peat and plant the muddy seed, with Fix-N-Grow, there is no mess!

2) The right promotion. Olds' packets of beans and peas feature bright labels urging gardeners to use Fix-N-Grow.

3) The right package. Fix-N-Grow comes in attractive, four-color 5 x 7 packets in a sharp-looking shipper-display. Good bye, dirty little plastic bags of inoculant that leaked black dust at the checkout.

4) The right price. Fix-N-Grow is priced to sell and give you a better margin than those dirty little plastic bags of inoculant we used to offer (that is, if you could sell those dirty little bags).

What is Fix-N-Grow? Fix-N-Grow is not a fertilizer or chemical but a legume inoculant, a mixture of various beneficial bacteria suspended in easy-to-use granules. These bacteria take free atmospheric nitrogen (N) and attach or fix it to the root system of beans and peas in small white nodules, where it can be converted and utilized by the plant. Hence the name, Fix-N-Grow. The nitrogen is used by the plant and by plants grown later in the soil where nitrogen-rich root nodules re main. Fix-N-Grow lets your customers take advantage of naturally occurring nitrogen in the atmosphere, most of which is formed by lightening, and put it where it will do the most good.